Nike x Off-White Air Max 97 OG “The Ten”

Released in 2017 as part of Virgil Abloh’s landmark “The Ten” project, the Off-White x Nike Air Max 97 OG stands as a defining artifact of contemporary sneaker culture—where performance heritage is reframed through conceptual design. Abloh’s deconstructed approach, industrial typography, and the signature red zip-tie transformed a quintessential 1990s running silhouette into a museum-grade collectible that bridges streetwear, design history, and modern cultural narrative.

This “Ghosting” execution preserves the Air Max 97’s fluid, speed-inspired lines while introducing a translucent mesh upper and exposed construction cues that make the object itself feel studied and intentional. The lateral black Swoosh is paired with “Off-White™ for Nike” text, while the reworked tongue and visible stitching highlight Abloh’s language of process and assembly. At launch, pairs sold out instantly and the model has since sustained strong secondary-market demand, widely regarded by collectors as one of the most important Nike collaborations of the era—an acquisition valued not only for wearability, but for its place in the canon of 21st-century design and limited production sneaker releases.